The Sundance Film Festival, Park City --
Most of the time you might see the hashtag online or hear the conversational term "newmedia" at cocktail parties or around backpacking field reporters and cinematographers narrowcasting on specific blog interests. Internet citizen journalism is often referred to as a "new media" activity, among these others. So when Eric Gradman says the word "transmedia," around his augmented reality "Cloud Mirror," it tends to get one's attention. This is at least because David Granger and Esquire Magazine's "First Ever Augmented Reality issue" (Dec. 2009) allowed readers to download some resident software, find the unique symbols on several pages and then hold them up to their webcam to see their magazine come to life. (We especially liked the "Funny Joke from a Beautiful Woman" in that form)!! Augmented Esquire was in your hands and on your laptop screen simultaneously.
Most of the time you might see the hashtag online or hear the conversational term "newmedia" at cocktail parties or around backpacking field reporters and cinematographers narrowcasting on specific blog interests. Internet citizen journalism is often referred to as a "new media" activity, among these others. So when Eric Gradman says the word "transmedia," around his augmented reality "Cloud Mirror," it tends to get one's attention. This is at least because David Granger and Esquire Magazine's "First Ever Augmented Reality issue" (Dec. 2009) allowed readers to download some resident software, find the unique symbols on several pages and then hold them up to their webcam to see their magazine come to life. (We especially liked the "Funny Joke from a Beautiful Woman" in that form)!! Augmented Esquire was in your hands and on your laptop screen simultaneously.
Monkeys and Robots is Eric's idea lab and prototyping company in Glendale, California where his projects leave concept to become some kind of reality. After seeing the website, we're thinking that someone'll be biggin' him up and that pretty soon he'll be doing some hush hush projects for the Rand National Defense Research Institute's ATP or NewsCorp. Afterall, Sundance called him and extended an invitation to exhibit at the New Frontiers on Main portion of the film festival.
In Eric's own words...
In Eric's own words...
Eric Gradman and his augmented reality "Cloud Mirror" at SundanceTwentyTen
But it's his Virsix.com that has plans to knock the world of entertainment on its ear. What if you bought a ticket to an experience, one that would immerse you into a motion picture as your own gamepiece and with a game and story that you could then continue at home via the internet??
Discussing the "Virsix" collaboration in transmedia, "all supporting a single story."
Watch for additional applications using transmediated, augmented technologies and Eric's limitless brain. As you can see, neither are close to stopping yet, and it ain't your mama's arcademovietheaterinternet anymore.
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