Augmented Reality at Sundance

The Sundance Film Festival, Park City --

Most of the time you might see the hashtag online or hear the conversational term "newmedia" at cocktail parties or around backpacking field reporters and cinematographers narrowcasting on specific blog interests. Internet citizen journalism is often referred to as a "new media" activity, among these others. So when Eric Gradman says the word "transmedia," around his augmented reality "Cloud Mirror," it tends to get one's attention. This is at least because David Granger and Esquire Magazine's "First Ever Augmented Reality issue" (Dec. 2009) allowed readers to download some resident software, find the unique symbols on several pages and then hold them up to their webcam to see their magazine come to life. (We especially liked the "Funny Joke from a Beautiful Woman" in that form)!! Augmented Esquire was in your hands and on your laptop screen simultaneously.

Monkeys and Robots is Eric's idea lab and prototyping company in Glendale, California where his projects leave concept to become some kind of reality. After seeing the website, we're thinking that someone'll be biggin' him up and that pretty soon he'll be doing some hush hush projects for the Rand National Defense Research Institute's ATP or NewsCorp. Afterall, Sundance called him and extended an invitation to exhibit at the New Frontiers on Main portion of the film festival.

In Eric's own words...

Eric Gradman and his augmented reality "Cloud Mirror" at SundanceTwentyTen

But it's his Virsix.com that has plans to knock the world of entertainment on its ear. What if you bought a ticket to an experience, one that would immerse you into a motion picture as your own gamepiece and with a game and story that you could then continue at home via the internet??

Discussing the "Virsix" collaboration in transmedia, "all supporting a single story."

Watch for additional applications using transmediated, augmented technologies and Eric's limitless brain. As you can see, neither are close to stopping yet, and it ain't your mama's arcademovietheaterinternet anymore.

For Monkeys and Robots, click here.

For information on Virsix.com's upcoming launch, click here.

The Prize Worthy Disturbance Continues

The Sundance Film Festival, Park City --

When these films were announced and screened, a couple of things came to mind. For those who have seen the 1984 Oscar-winning feature "The Killing Fields," about the life of Dith Pran, you'll understand what is meant by the expression "art that disturbs." This year's lauded Sundance entries "Restrepo" and "Enemies of the People" also have much in common with Picasso's monochromatic cubist canvas known simply as "Guernica."

Picasso's "Guernica," 1937

In 1937, as part of a protest of Franco's complicity with Hitler in the extermination of a Basque village in northern Spain, Picasso sent the painting to Spain's pavilion at the World Expo in Paris. An unapologetic denouncement of the atrocities that had occurred when Franco agreed to allow Hitler's airpower to test the effectiveness of "carpet bombing," Guernica now hangs in the Museo Reina Sofia in Madrid. Disturbing then and disturbing now. When one walks into the hall which displays "Guernica," its size immediately imposes its eventual impact. The canvas measures almost 26 feet wide and is 11 feet in height and was created at a time well before anamorphic aspect ratios were conceived for film.

Much has been and will be written about Sebastian Junger and Tim Hetherington's Afghanistan war documentary named after a fallen U.S. medic, Juan "Doc" Restrepo, who was also memorialized when the Forward Operating Firebase where most of the action occurs was named for him as well. In the first moments of the film, we witness Doc bleed out while being evacuated from the front in a futile attempt to save his bullet-riddled life. Sufficient to say here that Junger and his producer Tim Hetherington were able to get footage that almost killed them several times and allows viewers to understand the war in a very personal way. This film is not for the squeamish. It is shocking and stark and beautifully horrific.

"Enemies of the People" chronicles the efforts of Thet Sambath to infiltrate and expose the lives of Pol Pot's cronies who systematically exterminated millions of Camodians in the 1970s. The film documents his 10-year effort to get close to, document and then expose the men and women responsible for a generation of youth in Cambodia who were orphaned by the Khmer Rouge. The film picks up where "The Killing Fields" left off.

Yes, this kind of art is disturbing, but still very necessary. Artists who make paintings of World War II Spain, songwriters and performers who include lyrics exposing social injustice in Nigeria, and filmmakers who bring atrocities into our minds to expose those responsible, are owed our time and our attention if not our gratitude for the sacrifices they've made to create such a prize worthy disturbance in an otherwise comfortable society.

"Restrepo" - Grand Jury Prize Winner, Documentary - Sundance 2010
"Enemies of the People" - World Cinema Special Jury Prize, Documentary - Sundance 2010

more information on Sundance 2010 awards here.

Hot at Sundance 2010

The Sundance Film Festival, Park City --

A Word on Tickets and Wait Lists, etc.

If you are in the Park City area and approached by a person who is willing to sell you tickets to a coveted and hard-to-get screening, be sure to check the venue, since there are many in metropolitan Utah but not all in/around Park City. Some are downtown SLC, some are even north of Salt Lake in Ogden which might take more than an hour to get to by private auto depending on conditions. As most know, several screens are peppered around Park City itself, and with parking and shuttle service kind of like Manhattan-in-Utah during the festival, it's not always easy to find and get to the screening of choice if you’re a newcomer. There's more cab service this year and even with a direct route, like your mother told you, it's best to be aware and plan ahead and wear your galoshes. This year you even had to beware of vampire fans which your mother said nothing about.

About “heat” and its conspiring cousin, “buzz:”

The former implies serious box office or audience potential waiting to ignite, and the latter is word-of-mouth promotion. Buzz leads to heat and thus eventual combu$tion. A very large contingent of attenders this year was assembled in the ether via YouTube, Twitter, and online fanzines. (See what we mean by fractured distribution channels?) I know, I know, I didn't have to explain that to you but maybe your mother is reading this.

SundanceTwentyTen People:

Yesterday there was a large reception hosted by the Utah Office of Tourism (Utah has one of the best online resource divisions in U.S. govt) headed by the venerable Leigh Von Der Esch, the premiere plankholder in Utah's film industry. Prior to taking the reins of the tourism department for "Utah: Life Elevated" and the "Best Snow on Earth," as well as for several Utah's national and state parks, etc., Leigh ran the Utah Film Commission for several of the state's governors and the commission is still under Leigh's uber-competent purview. If you have a Utah shoot to plan or locations to scout, Leigh is your go-to person with a modest staff that is eager and capable. (Note: Do NOT expect her to fix your crew's moving violations or parking tickets, since you will need to be courteous and responsible while in Utah as anywhere else). If you've been working with Leigh for as long as we have, you understand all of the above.

John Cooper, the new Sundance executive director. From Los Angeles and with significant prior experience, he's brought the festival back to its focus on independent film. Sundance is not about making the famous more famous, it’s about the recognition of talking/moving picture art, innovation and collaboration. This year there are “little Sundance” venues in several other cities in the U.S. concurrent with the Park City festival. Enough said.

Genaro Molina of the L.A. Times. A great shooter with a great eye at SundanceTwentyTen. A moveable and visual feast.

I mentioned in a previous post here that by far, the greatest online buzz surrounded ingénue Kristen Stewart who appears in two features presented at Sundance 2010, “The Runaways” and “Welcome to the Rileys.” If you have a Twitter account and search the hashtags "Sundance" or "Stewdance", you’ll find her fans there and since these Twilight vampires are all over the world, they don’t disappear with the break of day. Hey, vampires need love too and they're using the Twitterstream to give it to you right in the neck.

~grin~

As has been widely reported, Bill Gates attended Sundance 2010, danced (!) during at least one of the afterparties and helped to promote the ideals behind the documentary on public schools in America called “Waiting for Superman.” ("in America's public schools, all children are left behind.") The man whom Tom Brokaw has called "this generation's Thomas Edison" came to Utah to play and create some heat of his own.

SundanceTwentyTen Places:

We were all crowded out of the Bing Bar due to Bill Gates and his entourage. The Bing Bar (a private venue for a-list festival goers) was also new to Sundance and Park City's Main Street. It will likely be gone after the festival just like Bill.

The slopes. It's worth mentioning again that if you like to ski or board, the slopes around Park City are almost empty during the film festival. Stay in downtown SLC, take a shuttle to any of the Park City resorts and enjoy the Best Snow on Earth without fearing long lines or vampires who are undoubtedly trying for another Kristen Stewart sighting. Snowmobile tours are organized in the nearby town of Daniels (among other places) on the way to the airport in Heber where all of the G3s are parked. Bring your own heat or faux fur.

New Frontier on Main. Across Main Street from The Egyptian Theatre and down one level are Sundance 2010's "New Frontier" exhibits. One is an motion image installation called the "global warming survival kit") which requires night vision glasses to see. It is not easily found, so ask around. Then there's "The Cloud Mirror" which features a concept called "augmented reality" and was used with advertisers in a recent edition of Esquire magazine. It's a mind-blowing concept presented by a tireless man with a flamin' mohawk named Eric Gradman. (full disclosure: Gradman is a fellow USC grad). Do not miss either of these. If Steichen or Steiglitz were around Park City this week, you'd find them here without a doubt and probably wearing mohawks.

Sundance Documentaries on Fire

Restrepo: Sebastian Junger embedded in Afghanistan. If you come to it at the film festival, no problem, but how will war get to you in your living room with surround sound? We don’t know but it will and in his own, very potent way, Junger is this century's Edward R. Murrow and Ernie Pyle. Check upcoming channel and DVD release announcements. (Not on fire, but with the same distribution concern is The Pat Tillman Story. Sometweep suggested that Disney option Tillman for air on ESPN since the story largely began with an NFL career and then a life cut short). If we were still in the era of double features at the "movies," we’d suggest adding The Hurt Locker, which is neither at Sundance nor a documentary but will be nominated in Oscar’s Best Picture category in a few weeks, just watch and see. (ffwd to 31:32 for Kathryn Bigelow's Charlie Rose interview here).

A Small Act: The way meaningful connections can be made in a connected world. Again, finding a wide audience in the fragmented and digital age may be daunting but should still happen. I think these two people were united here at SundanceTwentyTen. This is the ultimate connection in the information age in a story that should be cloned by everyone. Pay It Forward came to life.

Smash His Camera: Because Roger Ebert tweeted this past Sunday that Ron Galella (one of the original papparazzi) is "a vermin, parasite, stalker and a national treasure." Here, art imitates life imitating art and stalking celebrities. This week, Galella is stalked at Sundance by a new generation of shooters. This is like video feedback in the conceptual sense. Point a video camera at its own monitor and you'll get the idea. #mindblownconcept

The b/w still photo of Galella wearing a football helmet while stalking Brando (who had previously knocked Galella's teeth out) is a classic.

Sundance Dramas on Fire

Get Low:

(…to be cont. off to a screening)

All copyright 2010 Michael Orton, all rights reserved