High Speed Arriflex

This is how over 1,000 frames per second registers live action. The work of Harold Edgerton advanced the art of high speed photography and others have been inspired to replicate his work. In motion photography, this is an expensive proposition, since the amount of film racing through the camera is costly and finite in the camera's magazine.

Previously at Cannes, this advert example was exhibited to allow for a window on the art of "overcranking," or turning the film through the camera at more than normal speeds, effectively slowing motion down when viewed at 24fps.